![]() ![]() It also gives the business more tracking tools to understand how people interact with their ads – helping them refine and more efficiently spend their advertising budgets.ĭon’t hate businesses for doing this. This code allows businesses to re-advertise their products to anyone who has visited their website. Each advertiser can install this code on their website, opening up the door to whole new world of advertising possibilities. Without getting too techy, it’s all done through a snippet of web code called Facebook Pixel. This is really easy for any business to do. How many times have you been momentarily freaked out by seeing an advert on Facebook for something you were recently looking at? How does targeted advertising work? This is called remarketing, allowing a business to target people who have already visited their site and encourage them to go back and spend more. I was also seeing adverts from Sigma Sports, showing me other products to go with my new bike saddle. Once I popped back to my newsfeed, I was then seeing trendy women’s sports clothing from the likes of Fabletics, Under Armour and Nike. I quite liked the look of one cycling jersey, so I clicked on the ad to take a quick look at the price. Over the next 24 hours, I clocked ads from various sports brands showing me everything from new bikes to women specific cycling clothing. Almost instantly, my Facebook feed showed ads from Evans Cycles and Chain Reaction Cycles. The more relevant you are to an advertiser, the more your Facebook feed is worth.įor example, I recently visited a website to buy a new bike saddle from Sigma Sports. Its main source of income is advertising.īy tracking your activity and learning what you search for, Facebook is able to offer your news feed to advertisers wanting to target you with their products. There’s a reason Facebook took $70.7 billion in revenue in 2019*. The simple answer: Your Facebook news feed is prime advertising space. ![]() Why does Facebook track my browsing activity? While it is a bit spooky to see your web browsing activity mapped out before your eyes, this is nothing new. ![]() This, understandably, is freaking people out. Lo and behold, when you go into your settings you can see a long list of websites you recently visited. The posts then explain how you can switch off off-Facebook activity. “I went to my settings to see and they had access to my bank app, my email, and anything else I was searching for on Google.” "To help shed more light on these practices that are common yet not always well understood, today we're introducing a new way to view and control your off-Facebook activity.An example of the posts currently doing the rounds on Facebook "This is how much of the internet works, but given that the average person with a smartphone has more than 80 apps and uses about 40 of them every month, it can be really difficult for people to keep track of who has information about them and what it's used for. And to reach people who are more likely to care about what they are selling, businesses often share data about people's interactions on their websites with ad platforms and other services," Facebook said. "Many apps and websites are free because they're supported by online advertising. The social network added it expects the feature "could have some impact on our business", but said it believed giving people control over their data is more important. You'll be able to see individual businesses and what data they have access to (centre right) Credit: Facebook Once in, you can choose to monitor your off-Facebook Activity, clear your history and more (centre left). 3 The new tool will be available to in Facebook's settings (left) "in the coming months". ![]()
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